Direct Marketing

OpenPSA Direct Marketing is a tool for sending newsletters and SMS messages to selected groups of contacts or subscribers.


  • Each recipient gets an individual message, no Cc or Bcc mess
  • Smart campaigns: automatically updating subscriber lists based on their profile information
  • Bounce detection for weeding out incorrect email addresses
  • Attachment handling: images in HTML emails are automatically added to the messages
  • Personalization: add subscriber-specific information to the messages
  • Burst sending: messages are sent at a configurable rate-per-minute to avoid overwhelming email servers
  • Unsubscription URL: make it easy to unsubscribe a newsletter by clicking a link
  • Full history: who has received what message, who has unsubscribed when

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